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Just like many other industries, insurance runs in cycles. Right now, we’re in what’s known as a hard market.
A hard market happens when things like storms, inflation, litigation trends, and other pressures drive up claim costs and cut into insurers’ profits. After several tough years, many companies have tightened their guidelines, pulled back on certain types of risks, and raised premiums to keep their books healthy. On the flip side, a soft market is the easier cycle—insurers have stronger reserves, they’re more open to taking on risk, competition is higher, and premiums tend to stay steady. Historically, soft markets last longer, but both cycles come and go. So what can you do right now to ease the impact of a hard market? With Thanksgiving right around the corner, the holiday rush is officially here—and so are a few seasonal risks worth preparing for. A quick insurance checkup now can go a long way in protecting your home, car, and peace of mind.
Here are four smart steps to take before the festivities begin: It’s been a little over a year since Hurricane Helene tore through Georgia and the Carolinas, wreaking an estimated $64.2 BILLION in damages. Damage ranged from high winds, downed trees, inland flooding, mudslides, and infrastructural damage to roads and utilities.
With such a wide range of causes, some homeowners uncovered additional hurricane-related hidden damage after their claim was closed that wasn’t previously included. In cases like this, is it possible for homeowners to re-open the original claim after they’ve already received and cashed a check for those damages and request to receive additional compensation for those damages? So many homeowners admit they “set it and forget it” when it comes to their homeowners insurance policies. Unfortunately, that means many people end up paying out of pocket for things their policy might already cover.
So, how well do you really know what’s inside your home insurance policy? Most homeowners policies protect six key areas: Most people don’t find out what’s missing in their insurance until after a claim. And by then—it’s too late.
The number one issue is ... 🛑 66% of U.S. homes are underinsured
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AuthorDennis Lam Archives
July 2024
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